Throughout 2024, I have been refining collaborative technology for creating LinkedIn content with clients. We have produced a lot of content, including more than 250 video posts.

As a result, we have obtained a smooth process consisting of four stages utilizing AI at some points:

1) from content strategy to post topics
2) from data to content strategy
3) from topics to video interviews with the founder
4) from recorded interviews to creating posts

The complete guide is below.

Part 1: from content strategy to post topics

The first cornerstone is that posts that hit the target and bring clients are created based on a content strategy.

Below is an example of CONTENT STRATEGY developed for one of our clients (shortened version).

✅ (70%) Subject matter expertise (your expertise, insights, industry, specific skills/tools)

Advantages of using open source in the enterprise
Why Drupal may be the next CMS platform for your business
Drupal as an ecosystem for AI-powered business innovations
Consider mobile app as a part of a company’s headless data architecture
Learning management system based on Drupal: Features
Drupal development: architecture, versions, PHP, libraries
Approaches to ensure Drupal website security
Drupal website SEO: guidelines, tips, modules
Share tips and strategies for optimizing Drupal site performance
Boosting Conversions with a Drupal design and UI/UX
Implementing A/B testing for Drupal landing pages: tools and techniques
Challenges with large websites: education, finance, healthcare, FMCG, etc
Maintaining robust security measures to protect sensitive data on Drupal
Seamlessly integrating Drupal with existing systems and third-party services
Running a fleet of websites on the Drupal platform
Adapting Drupal websites to different languages and regional regulations
Migration to Drupal: the process, security, data and feature transfer, service interruptions, etc
Drupal community and certifications, contribution to core
.
55 pillar themes
.
.
✅ (15%) Personal stories (experience, career, built-in-public, backstage, lifestyle)

How our company addresses industry-specific challenges
Our heroes and our culture
Our failures and we overcome them
Our remarkable achievements
Founder’s story, career, experience
.
15 pillar themes
.
.
✅ (15%) Offer and conversion content (solutions, use cases, differentiation  in competition, case studies, etc.)

Showcase successful projects and client testimonials.
Highlight ROI and benefits clients experienced through our services
Special offers with a limited term
.
15 pillar themes

Every month, we feed this strategy to ChatGPT (Claude, Gemini) and ask it to get us 20 LinkedIn post topic ideas for the coming month.

We don’t get ultimate topics! We get IDEAS!

Working with this stuff manually, we create specific topics for our monthly CONTENT PLAN.

👌 This approach helps us ensure that all posts are aligned with the client’s content strategy.

PS. I opened just one part of the process. How did we develop the Content Strategy itself? This is a question for the next Part.

Part 2: from data to content strategy

In the previous part, I discussed how we get topics for daily LinkedIn posts using content strategy. Now, I will explain how we develop the content strategy itself.

We get a content strategy DRAFT using an AI prompt constructed based on the business positioning, ICP (ideal customer profile), and ICP’s “jobs to be done.”

Below is an example of a PROMPT developed for one of our clients.

The ABCD brand offers ALL-IN-ONE Business Administrative Services for businesses interested in registering a company in Singapore and managing it remotely.

ABCD’s services:
- Company registration
- Provision of a local director, address, and secretary
- Obtaining licenses
- Registration of intellectual property
- Accounting and taxes
- Business Consulting
- Staff recruitment

Who are ABCD’s clients, and what are their primary reasons to register a company in Singapore?

1) E-Commerce and Digital Businesses
- Taxes (!)
- Local talents
- Proximity to APAC markets
- The way for Founder’s relocation

2) Startups
- Taxes
- Local talents
- Access to investments, grants, and funds (!)
- The way for Founder’s relocation

3) Fintech Companies
- Taxes
- Comfortable Regulation Policy (!)

4) Investment Holding Companies
- Stable Political and Legal System (!)
- Taxes

ABCD is planning to use LinkedIn content marketing to attract clients.
Please help ABCD with a content strategy on LinkedIn.
Give me 30-50 content pillar themes ABCD should constantly discuss on LinkedIn to educate potential clients and build trust.

We don’t get the ultimate strategy—we get a DRAFT with pillar themes in the subject matter.

Working with this stuff manually, we highlight and expand our business’s 3-5 crown themes, add 10-15 personal and 10-15 conversion themes, and get a well-balanced content strategy (see Part 1).

Part 3: from topics to video interviews with the founder

After the first two stages of working on the founder’s content, we have 12-20 post topics for the upcoming month. We need to fill these topics with content and use the video interview method.

Simply put, we need to find out what our founder thinks about these topics. Therefore, we organized and recorded a video interview with the founder.

The process looks like this:

✅ We conduct a preliminary discussion session with the hero on topics. We note 3-5 key points for each topic that will serve as a micro-script for responses during the recording.

✅ For recording the interview, we use the podcast recording module on the Descript (TM) platform. This tool has a local caching function, which ensures high recording quality for all participants and independence from connection quality during the session.

✅ The interview recording session consists of a sequence of questions from the host and responses from the hero.

How should our hero respond on camera to questions related to the topics? Below are the basic templates.

TEMPLATE 1 - PROBLEM / SOLUTION
There is a problem
Intensify the problem
Provide a solution

TEMPLATE 2 - STORY / TAKEOUT
Intriguing headline
Short story
Conclusion/summary/call-to-action

TEMPLATE 3 - TASK / GUIDE
How to solve [task]?
Step 1
Step 2
….
Step N

TEMPLATE 4 - CASE STUDY
The problem was...
The solution was...
The result

TEMPLATE 5 - MYTH / DEBUNKING
There is a myth
Arguments against the myth
Call-to-action

***

Note-1
Please shorten the response text (6-10 sentences)

Note-2
Please shorten the sentences (4-8 words)

This stage provided raw video footage of our hero’s responses on all topics for the upcoming month.

This method allows us to create authentic founder content. Furthermore, after recording the interview, our process no longer requires the hero’s participation.

Part 4: from recorded interviews to creating posts

Earlier, we discussed three stages of content creation. The last stage (content processing) remains, where we need to turn the raw recording of the video interview with the founder into a package of posts ready for publication on LinkedIn.

What do we do at this stage?

✅ The video recording is processed using the Descript (TM) platform, which provided us with the original recording. We will work only with the video recording of our hero’s responses and the transcript text automatically generated by the platform.

✅ First, we must decide which responses to use in a video post format and which to convert into a PDF carousel or a text post. We use the VIDEO+TEXT format for 70% or more of our posts, as this format is currently the most effective for developing our hero’s brand.

✅ Preliminary AI processing of the video may include features such as improving sound quality, removing pauses and filler words, changing the background, and speeding up the video.

✅ Next, we cut the video into separate scenes (posts). Processing each scene includes manual video editing, correcting transcription errors, changing the aspect ratio, adding subtitles, titles, and other formatting.

✅ The transcript of each scene is used to create the text part of the post, duplicating the video content. The depth of text editing may vary, but we strive to maintain the author’s original tone of voice.

✅ Links to the completed posts are placed in the Content Calendar, which our client will use for publishing.

I have outlined the technology used for the joint production of video-first LinkedIn content for the client.

Using this guide, a B2B founder can organize content creation independently, with the marketing department, or with the help of our team. Our service packages are available here.