Marketing strategy challenges often arise specifically for companies offering sophisticated B2B tech services and solutions that are difficult to package. As a result, they have problems acquiring leads.

We discuss niches such as custom software development, ERP consulting, business process automation, data and analytics services, and more.

Here, we often deal with a complex matrix of proposals based on several use cases for different industries.

❌ Business is trying to offer all its competence as widely as possible. And this is a mistake.

👉 Instead, we must offer our core value to the best market segment.