How to get View_Rate = 69% in YouTube Ads?

Answer #1 = intersection of targeting conditions.

“Audience segments” (custom segments with keywords, in-market segments, interests, and events)

AND

“Demographics” (age, gender, parenting status, etc.)

AND

“Placements” (manually selected YouTube channels where to display ads)

The complication of the targeting conditions in this example allowed us to increase the View_Rate by TWO times.

A free promo video enhancement tool

Not everyone knows about this tool; even fewer people use it.

It is inside Google Ads. See screenshot.

This chart is simply unique.

It shows how people interrupted watching as the video progressed from the beginning to the end.

Sometimes, you can see distinct downward jumps at the point where the audience gets bored.

Sometimes, you can see a long horizontal plateau where the story holds viewers.

You can use this information to improve individual pieces of your ad.

You can draw conclusions that will make your next ad more effective.

I haven’t come across a more helpful tool for working with video ads.

Use it!

You are sure that the followers of a prominent blogger will love your product, but cooperation with this blogger is expensive.

There is an alternative way to solve this task.

1) Create an In-stream video campaign in Google Ads (YouTube) to promote your video.

2) Next, you choose where your video will be shown in the campaign settings.

3) You can choose a specific YouTube channel or video.

This route may not be as effective as a live story by a famous blogger about your product.

However, you can reach your desired audience.

And you can do this as many times as you like.

This is quickly achievable.

1) Video is the most effective advertising format.

2) On average, 40% of In-Stream video impressions result in a view.

3) Powerful targeting tools by intent, keywords, placements, etc.

4) Giant reach opportunities within YouTube.

5) Relatively low cost of advertising.

Today, it is an excellent tool for discussing a product, explaining a solution, and making a brand visible.

Ask Albert how to build a paid acquisition system for your business.